The DREAM activation at SXSW touched the hearts of thousands on the Pfluger Pedestrian Bridge in downtown Austin. The giant moss word was suspended high above the river, breathing vibrant botanical life into the cityscape. Pedestrians passing by were asked to speak their vision for the world and pin a flower to the installation to represent their dream blooming and coming to fruition. Tears were shed and smiles beamed all around on this magical day so many spoke their inner dreams into reality.
